
Meet the Nicer Guys and Ladies

Michael Lay
Customer Relations Agent
A Little Backstory
Way back in 1999 I started a little insurance agency from scratch. My grandma was my first and only client. Since then we've helped thousands of families become more financially secure. One day a business consultant said, "you know what David, you're a really nice guy. You should lead with that." Well, thank you very much Mr. Consultant. So we began advertising, "you're going to have to write someone a check, why not write a smaller check to a nicer guy." And, it worked. We grew! A few years later we sought to expand online. One of my employees asked if I had ever looked to see if nicerguy.com was available? I didn't have a .com and didn't even know how to go about it. But, after learning a bit I discovered it was! So began our online presence. Now we have even more nicer guys and ladies on board so I added the "s", nicerguys.com. I'm proud of our team and I know you will like them as much as I do.
Welcome to NicerGuys.com!
There’s a fun story I like to share about our agency. When I turned 35, I bought a motorcycle. I reasoned if I was finally old enough to run for President of the United States of America then just maybe I could handle the responsibility of a motorcycle too. One sunny day, I parked my bike right in front of the office — and suddenly, we received a lot of calls for motorcycle insurance. We were the No. 1 motorcycle agency in Oklahoma that year and lead in that space to this very day. Allow the NicerGuys the honor of serving you. Contact us now.
Vroom! Vroom!
